Online shop

The ecommerce sector is expected to grow for years to come.
Everybody wants to get his share of that but not everybody will have it.

Target definition

In the past, the most common reason to set up an online shop was cost optimisation. It was to make existing customers stay home and order online instead of requesting attention and valueable time in the store.

Resulting low requirements made the ecommerce solution comparably cheap but due to the business concept, they were doomed to failure.

Clients who like personal contact can’t be pushed to the online-shop, but easily to the local competitor.

Targeting new customers

A successful e-commerce concept is targeting new customers or simply aims at a different target group.

Your website in this context is not aimed at converting local to online customers but to generate new customers for your business.

The question is: How can I use the web to reach more customers for my goods or services?

How we will support you…

With our long time experience in the area of E-Commerce and economical strategies we can variously advise you.

We can help you with solving following issues (or partly undertake them):

• Is my goods online marketable?
• How strong are my competitors?
• Do I have a mass good or more individual? Creation of new product and price policy.
• Which challenges may come?
• Which capital costs are going to be needed?
• Which new competencies are to be created?

• Which risks do I need to take in count?

Services related to online shops

In the case you already own an online shop, or you have just decided to go for, we offer you following services:

• concept
• creation of online shop including realization of your graphical ideas
• search engines optimazation
• Import and export interfaces
• Online marketing (including for example Adwords)

• Marketing in you shop (including placement optimatization, ad exchange,….)